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Sunday, August 5, 2018

1st Belgian Division becomes Seum League

The 1st Belgian Football Division, previously known as the Jupiler League, is renowned as part of a sponsorship operation "Seum league".

1st Belgian Division becomes Seum League

Do not call it Jupiler Pro League anymore !! Since Wednesday, the 1st Belgian football division, more commonly called for many years "Jupiler League" will now be called "Seum League".

Seum Corporation, a French welfare company domiciled in Lille and whose main market in Belgium, has chosen to invest in Belgian football via a major marketing operation called "naming".

For Anna-Lisa Nalle, the founder of Seum Corporation, a newly-listed company, this was a golden opportunity to raise awareness of her brand even further:
"Our main market, where our products are most used, where we are best known is Belgium. From Mouscron to Brussels via Bruges, Ostend and Bouillon, the Seum has become THE flagship product in Belgium! It was therefore logical for us to invest in football, especially after the World Cup won by France. "

Voices rise in Belgium against this naming operation.

But if the brand is rubbing the hands of the media fallout of such a marketing operation, voices are rising everywhere in Belgium to cancel the thing. Thus, the deputy vice president of the sub-prefecture of Namur, Homer Dalort, announces his willingness to give everything to succeed:
"It's a joke ?? And yet, we are fond of good jokes here in Belgium. But here it is the pompom, it's jam on fries, it's beer without foam, it's the Manneken Pis that starts to shit instead of pee, it's no matter what! This French society does not care about us and we will have to bend over and accept quietly to be caught without saying anything? No and no! "
The president of the Pro League, who manages the interests of professional football in Belgium, did not wish to answer our questions.

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